Its all about ships and more
|
BEYONDSHIPS ARTICLES
(Articles specific to a particular ship can be
found on that ship's profile page).
ROYAL CARIBBEAN
INTERNATIONAL PAGE
ADDRESS:
Royal Caribbean International
1050 Caribbean Way
Miami, FL 33132-2096
THE WINNING EQUATION - -
This article focuses on Explorer of the Seas but
also describes the history of Royal Caribbean.







Founded in 1969, Royal Caribbean International is a
subsidiary of Royal Caribbean Cruises Ltd. There are 21 ships
in the Royal Caribbean fleet.
Royal Caribbean seeks to create an atmosphere of excitement
and adventure in the cruise experiences it offers. It emphasizes
physical activity and "getting out there" rather than formality and
cultural enrichment. It describes its passengers as "active
travelers looking for an affordable, cost-effective vacation that's
adventurous, relaxing and refined."
Royal Caribbean appeals to couples and singles in their 30s
to 50s as well as family vacationers. Indeed, the line's newer
ships have extensive facilities designed for children and teens.
The median age of Royal Caribbean passengers is in the low-40s
with a slightly lower median for shorter cruises and a slightly
higher one for longer cruises of 10 or more nights.
Approximately half of the passengers sailing with Royal
Caribbean are first time cruisers. However, the line has a very
strong following and a high number of repeat passengers.
The lifestyle on RCI ships is casual but its cruises normally
include a formal night and the passengers generally conform to the
dress code.
Crew Friendliness and service are also emphasized by Royal
Caribbean which also adds to the atmosphere.
Throughout its history Royal Caribbean has been innovative.
It has been a leader in the development of the mega-cruise ship
and operates the largest cruise ships in service. In addition to
size, it has been a leader introducing facilities and amenities which
have included such non-traditional shipboard facilities as rock
climbing walls, ice skating rinks, surfing simulators, and boxing
rings.
Furthermore, the ships are well-designed and incorporate
good quality materials. Keeping in line with the image it seeks to
project, the style is contemporary and exciting.



The larger RCI ships have an indoor
shopping and dining area that
resembles a city street or an enclosed
mall. Above is the Royal Promenade
on Explorer of the Seas.
The Royal Promenades are decorated in a
colorful and whimsical fashion. Here, an
antique roadster is parked on Liberty of the
Seas' Royal Promenade.
Radiance of the Seas
A long-time trademark feature of the
RCI ships is the Viking Lounge
located on the funnel of the ships.
Captain William Wright, head of Royal
Caribbean's Marine Operations