Royal Caribbean International cruise line profile page

Its all about ships
and more

BEYONDSHIPS R OYAL
CARIBBEAN FLEET GUIDE

BEYONDSHIPS PROFILES

ADVENTURE OF THE SEAS
ENCHANTMENT OF THE SEAS
EXPLOER OF THE SEAS
FREEDOM OF THE SEAS
GRANDEUR OF THE SEAS
INDEPENDENCE OF THE SEAS
JEWEL OF THE SEAS
LIBERTY OF THE SEAS
NAVIGATOR OF THE SEAS
SERENADE OF THE SEAS

BEYONDSHIPS ARTICLES

ROYAL CARIBBEAN
INTERNATIONAL PAGE

ADDRESS:

Royal Caribbean International
1050 Caribbean Way
Miami, FL 33132-2096

R OYAL CARIBBEAN WEBSITE

LOYALTY PROGRAM
C ROWN AND ANCHOR SOCIETY

THE WINNING EQUATION - -
Focusing on Explorer of the Seas, this article
describes the history of Royal Caribbean.

Founded in 1969, Royal Caribbean International is a
subsidiary of Royal Caribbean Cruises Ltd. There
are 21 ships in the Royal Caribbean fleet.
Royal Caribbean seeks to create an atmosphere of
excitement and adventure in the cruise experiences it
offers. It emphasizes physical activity and "getting out
there" rather than formality and cultural enrichment.
It describes its passengers as "active travelers looking
for an affordable, cost-effective vacation that's
adventurous, relaxing and refined."
     Royal Caribbean appeals to couples and singles in
their 30s to 50s as well as family vacationers. Indeed,
the line's newer ships have extensive facilities designed
for children and teens. The median age of Royal
Caribbean passengers is in the low-40s with a slightly
lower median for shorter cruises and a slightly higher
one for longer cruises of 10 or more nights.
Approximately half of the passengers sailing with
Royal Caribbean are first time cruisers. However, the
line has a very strong following and a high number of
repeat passengers.
    The lifestyle on RCI ships is casual but its cruises
normally include a formal night and the passengers
generally conform to the dress code.
Crew Friendliness and service are also emphasized by
Royal Caribbean which also adds to the atmosphere
particularly on its smaller ships.
    Throughout its history Royal Caribbean has been
innovative. It has been a leader in the development of
the mega-cruise ship and operates the largest cruise
ships in service. In addition to size, it has been a
leader introducing facilities and amenities which have
included such non-traditional shipboard facilities as
rock climbing walls, ice skating rinks, surfing
simulators, and boxing rings.
    Furthermore, the ships are well-designed and
incorporate good quality materials. Keeping in line
with the image it seeks to project, the style is
contemporary and exciting.

Freedom of the Seas

Sorrentos Cafe on the Royal Promenade on
Freedom of the Seas

The larger RCI ships have an indoor
shopping and dining area that
resembles a city street or an enclosed
mall. Above is the Royal Promenade
on Explorer of the Seas.

The Royal Promenades are decorated in a
colorful and whimsical fashion. Here, an
antique roadster is parked on Liberty of the
Seas' Royal Promenade.

The top suites on Liberty of the Seas are
tasteful and luxurious.

A long-time trademark feature of the RCI ships is the
Viking Lounge located on the funnel of the ships.

Above: Explorer of the Seas.
Left: Navigator of the Seas.
Below right: Adventure of the Seas